Ed Sheeran with new strategy that will put real fans first

Ed Sheeran is preparing to hammer touts with a supercharged new strategy. The songwriter has also carried out a blitz on touts, employing a team of watchdogs to cancel scalped tickets and help fans get into gigs for face value after being ripped off by supertouts on Viagogo. And the Record can reveal that a smarter and more streamlined system is being brought in to stop touts getting their hands on tickets in the first place. Ed’s manager Stuart Camp warmly welcomed the massive victory brought by Ticketmaster killing off their tout sites Get Me In! and Seatwave. He said top managers and promoters were invited to a meeting ahead of the big announcement last week, with most of those present believing the decision to be a big step forward. Camp, who gave evidence at the ­Westminster inquiry into ticket abuse, said: “I like to think what we’re doing is like a big cannonball running down a tunnel. The touts are running ahead like Indiana Jones and sooner or later it’s going to catch them up and squash them.


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